Growing Your Business

Your business is personal. Every decision you make impacts your success. Our experts weigh-in on the most essential topics for every small business owner.

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From tradesmen to tradespeople: Women forging ahead in the skilled trades

January 23, 2020Nicole Dieker

It’s an excellent time for women in construction. As The Washington Post reports, we are in the middle of a “new wave” of female builders, contractors and small…

Female Entrepreneurship Guide

January 13, 2020Connie Harrington

Recent years have seen more gender equality in the world of business. And that signals good news for women who have visions of starting their own companies. In…

How Trade Associations Supercharge Your Business

January 9, 2020Lauren Ward

Whether you’re a new small business giving it your all or an established one that wants an extra boost, joining a trade association can help. Simply becoming a…

What are the best social media platforms for paid ads?

December 20, 2019Krista Fabregas

With over 244 million social media users in the U.S. (a whopping 70% of the population) it’s no surprise that social media is vital for businesses. According to…

Female shop owner working at laptop at plant shop counter

How Self-Employment Affects Social Security Benefits

December 18, 2019Krista Fabregas

Over 16 million U.S. workers count themselves as self-employed in 2019, according to the Pew Research Center. Even more claim some type of self-employment incom…

The Ultimate Guide to Naming Your Business

December 17, 2019Nicole Dieker

Decision-making is the bedrock of running a successful business. Therefore, the first decision you make – naming your business – can be just as important as the…

Becoming the Boss: A Guide to Breaking Out on Your Own

November 30, 2019Melanie Hess

Decades of pushing students to four-year universities and shaming any notion of vocational training has left America in a skilled trade crisis — with nearly 70…

Does my business need SEO?

October 10, 2019Courtney Martin

In 2018, and for the first time ever, digital ad spending topped $100 billion. Online ad revenue grew 21.8% over the previous year, making it the fastest-growin…

What is the best way to pay for trade school?

October 10, 2019Courtney Martin

With the cost of traditional four-year colleges on the rise and soaring student loan debt overwhelming many of today’s students, trade schools and vocational pr…